Social media engagement continues to grow with Twitter and Facebook serving as the primary channels to share news from Arizona’s public university enterprise.
In 2016 alone, the ABOR’s Twitter account accumulated about 1,000 new followers and its tweets generated nearly 1.75 million total impressions. Facebook posts yielded more than 617,000 total impressions – including more than 160,000 unique impressions – throughout the year.
Top tweets and popular Facebook posts include those that advocate for increased support for Arizona’s public universities and our students, rankings news for the universities and posts celebrating regents, students, research and the universities’ successes as well as engagement within the community.
Select top tweets and posts include:
• @AZRegents Eileen_Klein, @ASU @michaelcrow, @NAU Pres. Cheng, @UofA Pres. Hart letter to legislators. bit.ly/1UDuJPY (21,000 impressions)
• Learn abt. student-centered model & support enterprise presidents @ AZ Senate room 109 today @ 2 on univ. funding. bit.ly/1ZHgOrJ (19,800 impressions)
• @AZRegents, @ASU, @NAU & @UofA Presidents: Keep the dream of higher ed. w/in reach of AZ students. bit.ly/1o7E8mY #FundAZStudents (19,300 impressions)
• . Student Regent Vianney Careaga can trace his attraction to serve on the Arizona Board of Regents back to third grade. Learn more in a video interview with Regent Careaga: bit.ly/2klThAm (5,530 impressions)